Fill the gaps. Fill the room. Make your point.

Make Shift Happen.

We build audiences,
advocates and assets.

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What we do

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Why Sway

Expertise operationalized.

For a long time, expertise meant knowing more. Knowing the statute. Knowing the statistics.

But access to information is no longer scarce.

Judgement is.

Knowing which facts matter.

Which person/argument/meeting matters.

Knowing when to push.

When to reframe.

When to stop polishing the memo and pick up the phone.

Sway doesn’t sell information by the pound. We bring judgement earned through experience, relationships, pattern recognition and accountability for what happens next.

Our judgement,
your influence.

Our insight,
your impact.

Our experience,
your outcomes.

Who We Work With

People closest to the problem.
Closest to the solution.

  • Public agencies.
  • Foundations.
  • Nonprofits.
  • Associations.
  • Economic development organizations.
  • Coalitions.
  • Businesses with a public purpose.
  • Community leaders staring down a complicated problem.
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How We Work

It starts with a conversation.

We are not interested in being the smartest people in the room. We are interested in making the room smarter.

That means asking better questions. Listening before prescribing. Building dashboards that show off your impact.

From a single consultation to a multi-year embed, every project is built around you. We work collaboratively with you, your team and your stakeholders to leave you stronger and sharper.

Our Services

Strategy Story Influence Experiences Marketing Hub

Project Example

STRATEGY

Purpose/People/Process. Research. Opportunity & Gap Analysis. Organizational Alignment. Brand Positioning. Grant & Program Administration.

You have a goal.

We help you sort the urgent from the important, the interesting from the useful, and the possible from the improbable.

Understanding who has power, who needs power and who has been inexplicably left off the calendar invite.

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Project Example

STORY

Messaging. Communications Planning. Content Development. Executive Communications. Campaign Development. Audience Targeting. Content. Data Storytelling. Speechwriting.

Data matters. But only if it’s data people can understand, repeat and care about.

We turn complicated ideas into clear narratives. No jargon fog. No messaging-by-committee.

Project Example

INFLUENCE

Public Relations. Media Outreach. Advocacy Campaigns. Stakeholder Engagement. Coalition Building. Partnerships. Policy Communications. Legislative Positioning. Discussion Facilitation. Communications Training.

Policy moves when the right argument reaches the right people at the right moment—and because enough people understand why it matters.

We help organizations build the case, build the coalition and stoke the momentum.

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Project Example

EXPERIENCES

Event Strategy and Production. Conferences. Press Conferences. Product, Program & Service Launches. Community Convenings.

We design convenings, conversations and experiences that put the right people together and give them something worth talking about.

Not events for the sake of events. Events that build relationships. Surface ideas. Turn audiences into advocates. Maybe even end on time.

Clients & Partners

  • Made in California
  • California Women’s Business Centers Network
  • SCALE, powered by CalOSBA
  • Wrigley Field
  • California Communications Association
  • Rainforest Alliance
  • City of Fresno
  • Outsmart Disaster
  • Overseas Vote
  • City of Santa Monica
  • National Small Business Advocacy Council
  • California Commission on Asian and Pacific Islander American Affairs
  • Duo Duo Project
  • Maker Faire